What is the term for the influence of how a question is asked on decision-making?

The correct term for the influence of how a question is asked on decision-making is framing. Framing refers to the presentation or context of information and how it can affect an individual's perception and decision-making process. For example, if a question is framed in a positive light, individuals may respond more favorably compared to when the same question is framed negatively. This concept is widely applicable in behavioral economics and psychology, illustrating how the wording and context of a situation can lead to different conclusions or choices, even when the underlying information is essentially the same.

In contrast, the other concepts mentioned do not specifically pertain to the influence of question presentation on decision-making. Contrast refers more to how people evaluate differences or similarities between items, rather than how they process information based on its framing. Recency pertains to the effect of recent information on decision-making, often influencing what comes to mind first rather than the framing of questions. First impression relates to the immediate perception formed about a person or situation, which, while it can be influential, does not directly address the impact of framing in the context of question formulation or decision-making.